Evaluation- How did you attract/address your audience?

We attracted a target audience by making it involve ‘them’. By this I mean we gave them a story which they could directly relate to or make a connection with due to people in their lives relating to what goes on in our film. This is why we decided to call our film ‘MI Sixth Form’ because it directs our film to students of all ages, that could be either going into sixth form, or having come out of it. It could also link to those who might not have anything to do with colleges directly however they might understand sixth form/college life due to TV shows such as Hollyoaks which is set around a sixth form and university or Waterloo Road which is set in a secondary school.  This makes a recognisable location (a school) allowing the audience to know all of the different kinds of emotions felt whilst at this location. We hoped the audience would feel a sense of mystery and danger.

We also decided that by switching the superior/inferior roles, that this would attract our target audience as both sexes would be able to relate to the idea of switching their roles and how the other sex would feel in the role of the opposite position.  My film does not however appeal to younger children- this would be shown in the fact that the certificate is higher than an age group which would be classed as ‘children’. The idea that there is a perception of violence means that the certificate would have to be at least a 12A this is why we have chosen this certificate for our film.